Hotel Mielparque Nagoya set menus and other tricks aim to lift Halloween sales
NAGOYA–People with a taste for the terrifying can feast to their black hearts’ content at an “ominous buffet” offered at Hotel Mielparque Nagoya here ahead of Halloween on Oct. 31.
Gruesome items among 20 dishes and desserts on the menu include a chocolate tart resembling a bloody eyeball, worm-like jelly, and grave-inspired tiramisu with “fingers” emerging from inside it. The two-hour all-you-can-eat meal costs 3,800 yen ($34), including tax, for adults, and is available at the Mielparque Co.-operated hotel for three days from Oct. 26.
As the Halloween industry has apparently already reached its peak in Japan, department stores are also making efforts to maximize sales during the season and attract a wider range of customers.
According to the Japan Anniversary Association, the Halloween business generated an estimated 134.5 billion yen in 2016, more than double the sum of five years prior, and in excess of Valentine’s Day revenue.
But in 2017, Halloween takings fell by three percent year-on-year to 130.5 billion yen, and a further decrease of five percent is forecast for 2018. Kiyoshi Kase, chairman of the association, said, “An increasing amount of customers are rethinking ideas of how to enjoy Halloween, such as taking the opportunity to spend time with family, not just by making noise and wearing costumes.”